You already know the importance of digital marketing. Snappy links, clever content, relateable language – it all gets noticed. But, digital marketing is much more than just written content. Video continues to be one of the most effective elements in a digital marketing strategy.
51% of marketers believe video marketing holds the highest ROI. People watch hours of it every single day. Plus, it’s easily shareable. People are more likely to share a video than an article about the same subject. That’s just the tip of the iceberg when it comes to the benefits of video marketing. Here are a few more benefits of using video for marketing.
Video can be a tricky concept to include on a website. If not properly encoded and embedded, videos can prove inaccessible for some users. Low-quality production, long waits for the video to load and constant buffering are three factors guaranteed to irritate visitors.
1. The Search Engines Love It
SEO is important for all websites. Think about how much time, effort, and money you’ve put into the content of your website to reach the top of Google’s homepage.
But, search engines don’t just look for the written word. They look for content that is engaging, in any form. YouTube is a huge search engine – just behind Google. By putting your videos on your website, YouTube, and social media, you’ll have more exposure than just having the same piece of written content.
You must also understand how visitors currently use your site. Especially if you have an eCommerce site, you need to find what your visitors are looking for and where you might be missing out. Companies like KW2 can help.
2. It Builds Trust and Develops Relationships
People find videos more engaging, more memorable, and more popular than any other type of content out there. Using a company like Ziggeo to manage your videos and keep them all stored in one place is incredibly helpful. Why? Because you’re going to want a lot of videos ready to go at any given moment. Pushing them out consistently will let your customers, fans, and followers get a glimpse into your business.
Companies that share videos (especially behind-the-scenes videos) are more relatable. They help your customers to feel as though they can trust you since they’ve seen the face behind the company. People crave relationships and connections.
You can’t manifest the same connections with the written word. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.
3. It’s Shareable Content
92% of people who watch a video on their mobile device will share it with someone else. Written content doesn’t even begin to compare when it comes to shareability. As more social networks prioritize video content, the importance of video messaging across all channels has increased.
Think about some of your favorite video ad campaigns. When you put yourself in the mind of the consumer, it’s easy to see why the video does so well and gets in front of so many people. Every marketer knows that the best form of advertising is word-of-mouth. And, according to that statistic, there’s no better way to get that word-of-mouth than with quality videos to represent your brand.
All of this doesn’t mean you should ignore content marketing. Content will always be king. That includes your written pages and SEO efforts. But, if you’ve been lacking a video marketing presence, make a change this year. You’re bound to see a difference in your ROI once you do.