When you’ve invested in a website, you want to get the most out of it. Your website for many potential customers is the first impression they get of you and your company.

Think of your website as a sales employee. It should be working hard for you, and if it’s not, then you need to make some changes. Here are five things you can do to maximize your website’s performance.

Capturing More Leads

The main purpose of your site as a business is to gain customers. It doesn’t matter how great your website looks, if it doesn’t generate any leads for you.

The key is to get the visitor to take action. Offer a free e-book, video, chance to win a prize or offer a discount if they sign-up. Once you have their emails, send out periodic updates and newsletters.

Remember to only send emails that offer great value and information. You don’t want those receiving the emails to think it is spam. This will help establish a connection with your customer.

Encourage people to take action. Once you’ve got this information, you can use software such as Tatango to boost your marketing and create new revenue.

Growing Your Brand in the Search Engines

Search Engine Optimization (SEO) is the process of optimizing the content on your website so that a search engine such as Google will show it as a top result for searches of a certain keyword.

If you are not actively improving on your website’s SEO, then you are potentially missing out on getting customers to your site. The vast majority rarely go past the first page, so the goal is to make your website rank high as possible.

Tools like google analytics and plenty of marketing firms or online resources can help find ways to make your website more SEO friendly. Best of all, many of the things you can change don’t cost a dime!

Answering People’s Questions

Many potential customers are looking for a product, service, or have questions and problems they want help with. This is a great opportunity to add value by providing answers to frequently asked questions in your field.

In addition, technology allows you to use chatbots to help you answer specific questions a visitor may have. The chatbot can refer them to a human representative if there is an issue it can’t handle. This will help you engage your website visitors without being overwhelmed.

Tracking Data

Your website gives you so much data about your target audience, so make the most of it! If you’re not using your analytics, then you’re missing out on great insights that can help you make informed business decisions.

There’s lots of software out there to help you with analytics, but in most cases, all you need is Google Analytics. It is free and can help you understand who your audience is, their demographics, and find ways to better connect with them.

Converting More

Take a look at your customer journey and find out if there are any big barriers to people making a purchase on your site. The goal is to increase the percentage of converting a prospect into a client at each level.

Make your site easy to navigate, offer value that visitors want, once you have their contact information, ensure you maximize your email campaigns, and then work on closing the deal.

Focus on increasing the conversation rate at each step, which will directly increase your sales!