Digital marketing is important for entrepreneurs to understand. You need to create as much awareness as possible for your company. The best way to do this is by growing an online presence, then utilize digital marketing to grow your brand.
However, there are elements of digital marketing that get neglected. Utilizing links properly can boost your digital marketing efforts, as well as search engine optimization. Here’s how.
Links Give Your Website Credibility
Links are vital for websites. The more links you have pointing to your site, the more credible the search engines see you. Think of them as a type of recommendation. If another website (the more reputable the better) links to yours, then they’re telling people you’re relevant and trustworthy.
This is why link building is a key SEO ranking factor. You need to build links from other websites to raise your credibility as much as you can. This is part of Google’s algorithm to push you up the rankings as they want to direct users to more value-added websites.
Inbound Links Bring More Structure to Your Website
Most people think about links from an outbound or backlink perspective. In essence, you focus on linking to other websites and getting other sites to link to you.
However, inbound links are just as important. This means you link to other pages on your own site. Why do this? Because it adds structure to your website. It makes all of your pages better interlinked. As a consequence, search engines find it easier to navigate your site. This helps in search engine optimization.
Links Improve the Reader’s Experience
User experience is everything in digital marketing. If your website is easy-to-use, then people are likely to stay on it. This prevents a high bounce rate, where people land on your site then leave within a short time period.
The longer you keep people on your pages, the higher chance there is of converting them. It also increases brand awareness. Inbound links help readers navigate to other pages on your site without having to navigate to the menu. A good user experience helps you rank higher and draw in more traffic.