Four Smart Content Marketing Strategy Techniques

Content is king when it comes to the digital world. In addition to offering great value to your users and customers, content marketing will help boost your SEO efforts, your SE rankings, and user engagement. Digital marketing is the new advertising frontier. Unfortunately, not all businesses are taking advantage of the opportunity.

Content marketing is one of the top ways to boost your online reputation. However, with millions of new content being generated every day, it can be difficult to get noticed. Here are four smart content marketing strategy techniques to help you get your content noticed!

Create Useful Content

Step one of ranking higher is creating useful content. You want to post material that your target audience will find valuable. You have all kinds of options here. Take a look at these ideas: 

  • Posts that show users how to take full advantage of your product
  • Entertaining posts that help to build your brand image
  • Authority articles that transform your company into a resource
  • White papers and tutorials to educate people about what your company does
  • Posts that target keywords users type in when searching for your product
  • Rich media posts that offer visual features, such as video
  • Infographics that break down a complicated topic and make it easier to understand
  • Blog post series that make people want to come back for more

The type of content that you create comes down to what you want to achieve. Some firms will find instructional material the best, while others need content that builds their brand.

Improve Your On-Site Presentation

Even the best content will be wasted unless you first improve your website itself. Make sure you get to rid yourself of dead pages, broken links, and complicated actions.

Both Google and Bing now measure page load speeds when determining your rank. They want to forward their customers to sites that load fast. They don’t want to keep their users waiting. 

Reducing page load speeds, however, is a challenge. Most people use services like R6 digital SEO to do it for them. Often, it involves technical work behind the scenes. Once you cut page load speeds, people will stay on your site for longer. Their “dwell time” will go up. And Google and others will reward you with a higher rank.

If optimizing and improving your e-commerce website is something you are not comfortable with, you can outsource to companies such as Blackbelt Commerce to make your online store beautiful and very user-friendly from selection to checkout. Do the same with the rest of the website, especially if you don’t have employees in-house who have experience in web design.

Use Videos for Your Website

Every business out there should start their very own business blog. This blog is where you can post helpful information and interesting content for your users to reference. Examples are:

  • Articles
  • News updates
  • How-to articles
  • Videos
  • Infographics
  • Podcasts

Your top SEO priority is to reduce bounce rates. The bounce rate is the proportion of users who click back to search soon after arriving at your site. There are several ways to do this.

The most effective, though, is video. Data suggest that 60 percent of people prefer video to text. Websites with videos have a 59 percent bounce rate. The figure for pages that don’t is 87 percent.

Furthermore, people remember more from videos. Users retain about 50 percent of what they learn from videos. The figure for text is just 22 percent.

 In addition, videos can help to improve your click-through rate and keep users on your site for longer. Many successful businesses invest money and effort in the production of product videos, including them in their SEO strategy, which is an effective way to boost your ranking and improve your visibility online.

Your aim should be to provide content that your users actually want, so invest in demographic research and rely on analytics to improve your strategy as you go.

SEO Trends to Use

Many highly successful influencers recently have been found with a large number of fake followers and artificially inflated engagement rates. This does not mean that influencer marketing is dead.

Rather, that you need to focus your efforts on finding the right influencers who put a lot of time, effort, and heart into building their communities. A high return rate on your investment will be far more worthwhile than just trying to get your product out to the greatest number of people.

SEO is a great way to boost visibility, reputation, and your search engine ranking. The top search engines like Google boost sites that have the best content that users want to read. SEO experts recommend that content marketing is at the heart of your SEO strategy to help boost rankings.

You will want to focus on how users are engaging with digital content. Specifically, improve your site’s voice searchability and video content. Together they will make up the bulk of marketing efforts for the future.

Content marketing is a must if you want to increase your website’s rankings. It is how you can get customers to continue returning to your site, gain repeating and loyal customers, which in turn will help boost your site even more!

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