How to Make Your Next Corporate Event a Success

By David S. Chang

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” -Walt Disney.

Marketing has evolved considerably. It is no longer about just promoting the products and services your company provides. It now includes creating awareness about your company and a positive brand.

With good name recognition and goodwill, you don’t have to spend as much money promoting your products and services compared to a new start-up. You can read about prominent organizations like Zara, Rolls Royce, GoPro, Krispy Kreme, they don’t just advertise, they create brand awareness.

For your business to impact the audience and the market, you need to work extremely hard. Hosting a corporate event help you build this brand while not breaking your marketing budget. Here is how a corporate event can help you gain name recognition and build a positive brand!

Reasons to host a corporate event

A corporate event is a great way to create brand awareness. It also has numerous benefits such as:

  • Communicate directly with your target audience.
  • It increases audience engagement with the organization. When there is an event, you have to promote it over social media platforms, and this way, people will start talking about your company.
  • It helps in generating future leads. Hosting an event provides great ROI. In fact, 87% of marketers believe that corporate events help a lot in an organization’s success.
  • Corporate event helps the organization in gaining the trust of customers and also in turning them into loyal customers.

Create a budget

Corporate events are essential for every organization. They can either make or break your business. That’s why you need to create the budget for the event. And for that, you need to answer the following questions:

  • What do you want to achieve from this event?
  • Who is your target audience?
  • Do you want to host a big event or a small one?

After answering these questions, you’ll be able to decide the budget for the event.

Decide the time and venue

Once the budget has been decided, choose the venue and the time period for hosting the event. Take time to plan it well, a poorly run corporate event can potentially have the opposite effect of creating a positive brand!

Make sure that the venue reflects your brand and message, and is easily accessible. There should be no issues regarding parking space, electricity, internet access, etc.

Invite the target audience

The next step is to invite the target audience. Whether it is through new or traditional media, ensure that you get people excited to come to your event. A press release is another way to attract your target audience.

You can click here to know more about the press release. Ensure your have the 5 Ws (Who, When, Where, Why, What) and write clear instructions and information about the event or take help from the professionals.

Have a backup plan

When you are hosting an event, there will be circumstances that somethings might not go as planned. That’s why it is good to have a backup plan ready so that nothing affects the event.

Ensure that everything is working properly, keep extra cords, computer system or laptop, and emergency service ready for the rescue. It will help in minimizing the risk and also in saving time.

Don’t forget about the logistics

Whether your event is formal or informal, make sure your logistics are taken care of. Book photographer, speaker or presenter, catering service, background music, security guards, decorators, etc. This way, your audience can enjoy it even more.

Moreover, you can also decide the theme of the event and can plan logistics accordingly.

Promote the event on social media

Once the event is finished, your message has been conveyed to the target audience. It is time to promote the highlights of the event on social media. It will help your company in engaging with more people that may turn into potential customers.

Get feedback

Lastly, connect with every person that you invited to the event and get feedback from them. It will help in evaluating if your event was successful or not. Besides, it will also help in determining the future course of action. 

Conclusion

Whether you are hosting a big event or a small one, it is crucial for your organization that every person gets something from it. Try to provide the best customer service.

Keep in mind that with this event, you are not just interacting with customers and media. Instead, you deliver your corporation’s message that’ll leave a massive impression on everyone and for a very long time.

David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant ArtofThinkingSmart.com | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!

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