How to Make Your Website Stand Out

By David S. Chang

Your website is your business’s first impression to your potential customers. 75% of your potential customers will base your business’s credibility on your websites. 94% of people will not trust an outdated and poorly designed website.

Unfortunately, in today’s digital age, it is getting much more difficult to stand out from the competition. Here are SMART tips to help you ensure that you create a website that stands out!


Your Website Need to Be Clear

Clarity is the essence of an effective website. It doesn’t matter what your website is advertising. If it isn’t clear and simple to find, visitors will not stay long.

Your first question of any web design agency should be “how will you make my website be simple?” The best websites are intuitive, clear, yet sophisticated enough to provide compelling content for your visitors.

So, what aspects of your website are most critical? Most importantly, you need to make an impression on your customers with a strong and clear message. What are you offering and why are you better than your competitors?

Your homepage is the best tool you’ve got to create an engaging image of your business. It needs to be eye-catching whilst delivering an accurate representation of your business. 

After a clear message, another critical element is clarity of navigation throughout your website. The best websites are intuitive, anticipating where their visitors will want to go next.

Without a basic structure that makes sense, your potential customers won’t bother trying to find what they’re looking for. The best web designers recognize that first impressions are crucial for all businesses. 


Focus on Design and Responsiveness

Putting together a website that works effectively for your business is easier said than done. Modern websites aren’t complete, for example, unless they are mobile responsive. A responsive website now counts towards your search engine rankings. 

Where you website is hosted will have a significant impact on your site’s responsive. There are a number of web hosting options out there, from cheap VPS to expensive dedicated servers. You may be able to increase your web security and enhance the options available to you with a simple switch. 

The best web designers will ensure that it will satisfy both search engines and your customers. They can help you rank higher on the SERPS. Too often, websites sacrifice the user experience in order to satisfy search engines.

Professional web designers know to achieve balance between design and content. Ultimately, creating the best website for your business requires knowledge, both website design and your industry. When you choose a web designer, you should expect plenty of questions about your business.


Your Websites Needs to Help Drive Results

Customers are now used to having access to support 24/7. Potential customers who may have questions about your products or services want answers now – so how can you provide them?

The answer lies in live chat. Live chat allows you, a third party operator or even an AI robot to provide professional responses to customer queries directly from your website. This can help improve your customer satisfaction ratings.


Ensure You Focus on SEO

SEO services will differ in the exact things that they offer and how they approach these offerings. However, at the heart of the best search engine optimization agencies is the desire to support you and to grow your online presence. There are several ways they can achieve that end.

The services that an SEO agency offer may range from the very basic, to full online presence management. Within these two extremes are a number of individual services that will be of use to different businesses and organizations. One of the most crucial is a full audit of where you already are. This will give you a better picture of how well you are reaching your online goals and where there are potential problems in your approach.

Other services provided may include keyword research to improve your search engine rankings. If you don’t have the staff, or would rather leave the SEO aspects to a professional, then look for a professional agency. They can provide articles authoring, site updates, press releases, and social media updates. 


Bring Your Website To Life

Web design is for everyone regardless of the reason why you have a website. If you want people to visit, to talk about your website and to keep coming back, then you need a well-designed website that is full of life. Achieving this means paying attention to lots of little things.

All of these little things such as creative design, new content, and user-friendly interfaces, to name but a few, take time and effort. This is where many website owners fall down. While some struggle to turn a great idea into a functioning website, others may find themselves stuck at the ideas stage.

Others create great websites but never have the time to update them, or they update them but run out of exciting ideas to keep the website fresh and alive. The website then becomes stale and people stop visiting. This is where investing in web design support services can help. 

Such services focus purely on your online presence and can bring a wealth of skills and experience to bear on the task. They will be able to look at what you already have, preserve its strengths and remove its weaknesses; replacing dull content, improving the overall design and reaching out to your intended audience.

The best web design services will be able to do all of this without losing your unique voice. By working with you and understanding the intended purpose of your online presence, they are able to boost that presence to previously unimaginable heights.

David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant ArtofThinkingSmart.com | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!

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