Life as a business owner has never been harder. Competition is up and the slow shift from high street to the internet is leaving many business owners in the dust. Whether you own a manufacturing business or a restaurant, there are key business risks that pose a threat to your business and livelihood.
Visibility has and will always be an important aspect of a business. Getting your business out there is paramount if you want to survive in today’s competitive economy. But how? It’s about coming up with a plan to help drive brand awareness and sales.
These SMART tips below can help expand your business and make it more visible.
On Point Advertising: Hit The Right Demographic
Advertising has been a staple in terms of visibility since businesses were first conceptualized. It all boils down to a simple concept. If no one knows your product or service exists, then no one is going to purchase it.
With social media, you can reach your target market by using targeted advertising. You can target your ads based on demographics, location, and interests of your audience. This will make sure that your ads are only displayed to those who are likely to show interest in your brand.
Both Facebook and Instagram are massive. Both platforms are the biggest source of online display advertising in the world. In fact, more advertising views are generated by Facebook than its next three largest competitors combined.
Facebook currently has more than 1 billion users, and the average user spends 7 hours every month on the social network. Thinking outside the box can garner great results. You can consult a Digital Marketing Agency or advertising consultant to help you generate more leads. The key is to make sure your advertising is on point for your business demographic.
The best way to do this, in the first instance is by finding your target demographic. Old or young. Male or female. Once you have your demographic you can target that particular subgroup, meaning your advertising will be directed and you’re not wasting money advertising to people who will never buy your product.
The Power of Reviews
Reviews affect visibility. They also directly contribute to consumer confidence. You need to solicit reviews. Enable customers to leave them on your website. This addresses consumer confidence. Visibility comes in where you invite industry experts to sample your service or product.
For example, if you own a restaurant you could invite a critic to come and eat. They’ll publish their review on a website or in a magazine, thus garnering you with attention and giving visibility. You may be thinking this could go wrong. It could. They might not like your product.
However, this gives you a brilliant reason to make your product even better. Use the feedback from an industry expert and improve your product. Then invite them back. The power of reviews should never be underestimated.
If you use them wisely, they can boost your business to new heights. It can be tough to solicit them in the first instance but persevere and you’ll reap the rewards.
Don’t Ignore Social Media
You need to be visible where people congregate. People tend to congregate on Social Media. You need to force a presence there to boost your visibility. Take Facebook for example. It’s a brilliant place for a business to interact with its local community or potential customers.
If you’re a local-based business, being one that caters to the local community, you need to start making connections with people and other businesses in the area. This will increase your visibility.
Next, make sure your Facebook page has good content. For a start, key information about exactly what you do. Opening times, products, etc. Then, think of good content that people enjoy. Don’t spam your feed. Make sure you release well thought out content that people will engage with.
When you double this up with Twitter and other social media sites you can send your visibility into the stratosphere. Once you’ve built up a following on one you can get some transference to your other platforms too.
Ensure You Have A Professional Website
Hopefully, you’ve already got one. Even local tradesmen are using them these days. Any serious business has a website. In fact, it’s almost become abnormal for a business not to have one.
First impressions count. Think of your website as you would a storefront. You don’t want it to look tacky. It needs to look good. First impressions count. Make sure it’s optimized for smartphones too.
You can’t get more visible than having a website. This needs to link in with your social media pages for maximum exposure. If you’re worried about your website there are people who can help. Check out your competitors’ websites to see what they’re doing right.
If you’re basing all of your trade-off of internet traffic then you need to invest a lot more into your website than if you were basing your trade off the local community.
Interact With The Community
With the advent of all things online, sometimes the simple things slide by. Don’t make that mistake. If your business serves the local community you can get your name out there by interacting with them. There is a myriad of ways to do this.
For example, if you own a restaurant then go to the nearest congregation of people, this could be a shopping center or high street and sample your products. Give out samples along with leaflets. People love free stuff.
If you own a construction firm see if you have the time to volunteer some time helping on a local project for free. Your name will get out there all the quicker, especially if you can put some advertising near the location.
Interaction with the community can put you ahead of the competition so long as it’s done in a tactful and well-planned way. Having your name appear with good causes will always help you as it makes you more instantly recognizable and adds a layer of trust.
People will be more likely to go with yourself if they’ve seen your name attached to a community project. If you go down this route, don’t forget to plaster it over your social media page.