Today, more than 3 billion people are using smartphones with 100 million more users in the next few years. Using a local SEO strategy to grab customers’ attention is a cost-effective way to gain customers.
Local SEO strategies help to list your business on the top of search engines for a specific location. Whenever someone in your local area searches for services or products related to your business, yours will be on top. Here are some tips to help you optimize your SEO strategy.
Create a Google My Business Account
The first step to begin with local SEO strategies is to create an account on Google My Business. Adding essential business details will help Google know what business products and services you sell.
Think of it as a form of online yellow pages. Adding your physical address will link your business to Google Maps. So when someone searches for nearby results, your business can be on top of Google Search local results, the Google Search Knowledge Panel, and Google Maps.
Get Regular Reviews from Happy Customers
Customers consider online reviews are equally important as they receive personal recommendations. Sites such as Yelp show the importance of customer reviews. Ask your customers to post a positive review. If you have negative reviews, answer them promptly and address them so you can resolve any issues the best you can.
Businesses with a high number of reviews often get better rankings and it builds brand awareness and reputation.
Optimize for Voice Search
These days, the demand for voice search results is rapidly growing. Therefore, it is important to optimize your local SEO that can answer customers’ queries quickly. Customers are using more long-tail keywords while searching with voice search.
Adding keywords starting and answering to what, why, how, when, and where questions are becoming an important part of SEO. Do not forget longtail keyword significance.
Take Advantage of Online Business Directories
Online local business directories like Yelp, Foursquare, MapQuest, and YellowPages, etc., helps the users to provide company details. Customers get your company details like address, phone number, and business purpose from these directories.
In addition, if you have a business website, you can add links on directories to land customers on your web page. The more pages you can add your business to, the greater potential exposure you have.
Hire the best local SEO company
If you think all these tasks could be daunting and don’t have the knowledge or time to do them, consider hiring professionals. Look for a reputable and the best local SEO company to help promote your business on major search engines.
An SEO company is an expert in creating business accounts on the right social media pages, optimizing your website, engaging the audience, and implementing tactics such as backlinking.