SMART Ways to Keep Your Customers Happy and Loyal

By David S. Chang

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A successful company needs more than sales. It needs dependable sales, and those can only be gained from dependable clients. Dependable clients requires dependable employees providing more than dependable services or products.

Competitors are always fighting to offer more enticing services to take your clients. The best way to combat this is to build a loyal client base. You have to give people a reason to keep choosing your company over rival companies. Here’s how you could keep your customers happy for years to come.

Create an Enthusiastic Team.

If you want to build a loyal client base, then start first by aiming to keep your employees happy and enthusiastic. They in turn will help create strong customer loyalty. The best way to create enthusiastic employees is to create a unique company culture.

Create an environment that your employees are excited to be a part of. There are many different things you can do, but the best way is to ask. Run an employee engagement survey to get both direct and anonymous feedback. Give your employees the ability to provide input.

Another important thing to provide is a meaningful place to work. This helps create inspiration. Don’t forget to recognize your employees for their successes. The key to success is making sure that you have hired the right employees. Your job as the boss and manager is to create meaning at work, the employees’ job is to create meaning in work. If your employees are excited to be there, that excitement will transfer over to your clients.

Go the Extra Mile.

This unique culture won’t just benefit your employees. It will benefit your clients by making them feel like they’re part of a bigger cause. The best way to do this is by offering something that they hadn’t even imagined.

If you just meet your client’s expectations, it will help satisfy them. It will also be easy for your competitors to poach them. Ask your clients what they want, then not only will you know what to provide, you can exceed their expectations.

By meeting their unrecognized needs, not only will you create committed clients, but your clients will also be your biggest fans. They will be your best sales force. Strong customer loyalty will create a profitable and sustainable business.

Focus on the Ethics of your Brand.

You can only build a great company around great people. Great people however do not like working for companies whose values they mistrust. They want to work for a company who represents their values and has a strong sense of morality.

It can take years to build up your company’s positive brand, but a second to destroy it. The key is to be a company that wants to create a lasting legacy. A company with a relational view of the world, not only a transactional view of the world. The power of an ethical brand shouldn’t be underestimated if you want to entice customers and keep them around in the long-term.

David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant ArtofThinkingSmart.com | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!

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