SMART Ways To Stand Out At A Trade Show

By David S. Chang

Pixabay. CCO Licensed

Trade shows are an excellent way for your business to attract potential customers, gain exposure, and expand your brand. With hundreds of other vendors, it is important to stand out. Here are just a few tricks to get you noticed at your next trade fair.

Scope out your competitors

Research and find out which other companies will be attending. Chances are a little online research you will able to get a good idea of past booths they have had at previous tradeshows. This may be a great opportunity to find ways of setting yourself apart. This could involve promoting a specific product that your competitor doesn’t offer or using certain marketing techniques to gain a leg up.

Use Displays and Banners

Displays and banners will help you to visually stand out. You can order custom-made retractable banners online with your customized brand. You could also get creative and use other forms of decorative display such as balloons or even digital signage.

Give Out Freebies

Talking to people as they pass by could help to attract them to your stall. Entice people over by mentioning freebies or discounts that you may be offering. You could even hand out free promotional branded products such as pens, bracelets or other useful items. Give out items that are useful that potential customers may use regularly.

Give a Demonstration

You could also consider giving a demo of your product. A demo can gain people’s trust by showing your product in action. You may even be able to let others test out the product for themselves. If not practical, you may be able to produce a video demo that can be broadcasted on a screen.

Host a Raffle or Free Drawing

Many people love a drawing or a game of some sort to win a prize. Give potential customers the opportunity to win one of your products. When people enter your competition, urge them to join your mailing list. Use this to send follow-up emails and stay in touch with them.

Get on social media

Some people at the event may be using social media. Let these people know that you’re at the event by broadcasting your location. You can also send updates on social media throughout the day and give updates on raffles, drawings, or certain times that you are giving a demonstration

David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!


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