SMART Website Design Tips for Modern Businesses

By David S. Chang

A lot of web design tips simply don’t work anymore. They’ve either become common sense or are outdated for modern audiences. In this article, we’ll be taking a look at smarter web design tips for modern businesses. These will help you convert your audience into paying customers and greatly improve your search engine optimization.


Website Navigation

People often say that website design is something of an art. However, that’s overcomplicating things. Simply use your website and point out any flaws or issues that you have with them. That’s usually the best way to determine if your website’s design is effective or frustrating.

The golden rule is to try and reach every part of your website with just a few clicks. If it takes more than three clicks to reach somewhere then your website design is inefficient.

It can take a lot of time to design a functioning and effective website. We suggest talking to a website design company if you want to speed up the process. This will ensure you get a fully functional website. You should still examine it beforehand to see if there are any issues.

You should decide if the navigation on your website is efficient enough. If it’s not, pitch some ideas to the design company and ask them to remove certain elements that cause frustration. 


Website Clutter

The more cluttered your website, the less likely your visitors will stay. This is difficult to balance with in-depth content. The goal is to cut down on any fluff in your content and get to the point quickly and efficiently. You’ll need to work with talented writers who can understand your products and services.

By removing clutter, you greatly improve the chances of holding your audience’s attention. If you have to publish a long article or blog, there are smart ways to remove clutter and break up the text. One example is to use relevant images. Just make sure you own the images (or they’re free to use) to prevent legal issues.

You can also insert different types of content. This can include YouTube videos, Instagram posts or even Twitter messages. Mixing up different types of media in your content is a great way to add variety. It’ll keep your audience interested in your content and make it easier to read.


Website Payment Options

As a modern business, it’s important to include different payment options. These days, PayPal, credit cards and debit cards are standard. An increasingly popular option is to allow other credit options. This is especially important for large purchases.

PayPal has a credit option that your users can take advantage of for purchases of any value. You can also partner with financing businesses to unlock more payment options.

You might also want to include a cryptocurrency payment option. This has become increasingly popular over the past few years. This might add some complications to your finances. However, it’s worth considering if your products attract tech-savvy enthusiasts.

Source: https://unsplash.com/photos/Ylk5n_nd9dA (CC0)

Create Meaningful Content

Cluttering your website with pointless content is a detriment. Instead, focus on creating high-quality content that gives your users value. Evergreen content is an excellent example of quality content. It will stay on your website for a long time and continue to provide information to customers.

It can also greatly improve your website’s SEO if used correctly. We suggest focusing on your user’s needs when creating content. For instance, you can write guides on how to use your products and services.

Meaningful content can also come in the form of video and audio. Podcasts are a great way to express your ideas and keep visitors up-to-date with your business. Videos can be excellent for instructional videos.

They’re also good for showcasing how your product or services work. Video guides can also be a useful addition to your website. Mixing this content in your existing posts is a great way to show them off.


Social Media Integration

Social media can be powerful when growing your business. As a modern website, it’s important to include social media sharing widgets. Being able to click a button to share a product is a huge convenience for your visitors.

We suggest adding these widgets to your products, services and also blog posts. That way, your audience will be more prone to sharing your products with their friends and family members. It can also start conversations which is a good way to improve your exposure.

Social media can grow your business in a lot of ways. However, it’s important to establish yourself on those social media platforms. Pick platforms that suit your business to make them easier to use.

For instance, a fashion company is more suited to Instagram due to its picture-only restriction. Other businesses might prefer Facebook’s popularity and flexible use. Twitter is also a great choice for providing support due to its quick and snappy nature.


Responsive Web Design

These days, the majority of internet users access the web from a mobile device. This number will only grow in the future. As a result, many companies are switching their websites to be mobile-friendly. However, this can alienate existing desktop users.

The key is to strike a balance with responsive web design. This will help both desktop and mobile users since the website responds to the device you’re viewing it from. Creating clear and simple navigation for both platforms can be challenging. You can speed up the process by contacting a professional web developer.

Thankfully, most website builders and similar services offer responsive web design as standard. This will make it a lot easier for you to build both mobile and desktop website layouts. Just make sure you test your site on a variety of devices to confirm it works.

Make sure your website harnesses responsive web design as part of your digital strategy. This will help you attract a wider audience and it can also improve your SEO.

David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant ArtofThinkingSmart.com | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!

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