The SMART Approach To Boost Your Business

By David S. Chang

Making the right decisions is crucial to growing your business. There are many ways to boost your business. All good businesses need a vision, one that motivates your employees and attracts your clients.

There are a lot of elements of the business that you are going to have to look after, and this is one of the key ones. Make sure you focus on some of the best ways of being able to take care of the business and make the right decisions immediately. Here are SMART ways for you to grow your business!


Set Goals

The first step is to set goals and establish a vision for where you want your business to be. Then your focus will be to motivate or influence your team to pursue those goals. A clearly established purpose will enable you to guide, assess, and help you stay on track.

In order to boost your business, you want everyone to know what success looks like. Goals will always allow you to do that. A clear framework of your business goals will provide your team with the basis to assess your strengths and what you need to do to reach your goals.


Improve your online reputation 

In the digital climate of today, a lot rides on your online reputation. If your web presence isn’t up to scratch, you’ll end up pushing potential customers away from your product and straight into the hands of your competitors. Not only will this see you miss out on turning over a profit, but it’ll actually see you hand the cash you stood to make to your rivals.

Potential customers aren’t going to want to do business with you if they come across any negative content that is attached to your name via the Internet. To ensure that your web presence and history isn’t a deterrent in this instance, it’s imperative that you resolve to improve your online rep. 

How do you define reputation in this sense? It is the subjective qualitative belief that people have about your brand, company, product, service, and even you as a person. It’s what springs to mind when certain results are pulled up when your name is typed into Google. To ensure that your reputation doesn’t ruin your chances of taking your business to the next level, it’s crucial that you understand the important role it plays in the business world of today. 

More to the point, it’s essential that you take active steps to manage your reputation before it’s too late. Do this now, and you won’t have to worry about your past impacting your future in this sense ever again.


Commit to continuous learning

No matter how much you achieve or how far you take your business, there’s always more for you to know about your industry. Commit yourself to continuous learning, and you’ll be sure to pick up a host of new tricks that can then be applied to your workflow to help you attain even greater success going forward.

Do you not relish the idea of stepping back into the world of education? If not, fear not, as there are plenty of other ways for you to commit to continuous learning. 

Here are just a few alternative options that you have available to you in this instance:

  • Travel around and see how other companies operate (both in and out of your industry)
  • Always be open to trying new things
  • Share knowledge with peers
  • Keep in touch with your current and old mentors
  • Listen to industry podcasts and audiobooks
  • Read blog posts
  • Join an industry group and attend the events that they host
  • Watch lectures via video streaming services
  • Never stop asking questions
  • Choose to spend your time with like-minded people

Learn how to delegate effectively

Effective delegation is a skill that you should attempt to pick up and craft in your bid to take your business to the next level. The better you are at telling people what to do, the more likely your workforce will be to work in a highly productive fashion.

To become an effective delegator, you must:

  • Always delegate the right tasks to the right people
  • Be clear when it comes to setting directions and deadlines
  • Empower your employees with the necessary resources
  • Try to focus on the outcome, not the process
  • Be transparent when talking about why you are delegating certain tasks to certain people
  • Check-in with your workers, but don’t suffocate them by hovering over their shoulders
  • Be generous when it comes to acknowledging and praising good work
  • If an employee attempts to hand a task back to you, make an effort to find out why they are struggling

Get Organized

If your company is not well organized or easily understandable, then it will be an obstacle to boosting your business. Properly organizing your business operations will help you become more efficient, lower costs, and allow you to focus on high priority tasks.

Technology has luckily made it much easier to keep your business operations, documents, and logistics organized. Computer software can help you with this. Find an IT company that is an expert in software such as ebecs: Microsoft Dynamics 365 partner to help you do this. Sometimes, just having the right systems in place and approaching business from a new angle can help you find success.

Businesses needed to be protected, and there are a number of ways in which this can happen in 2020. One of the key things you can do to help look after your company is to make sure you get business insurance.

There are a lot of elements that play a role in this, and getting insurance for a small business is one of the most important factors you need to make sure you get right.


Make The Most of Technology

Used properly, leveraging technology can boost your productivity and lower costs. You can then, in turn, devote those resources to invest back into growing your business.

One of the best ways of becoming more effective and efficient is to utilize technology and digitize your business right away. This is something you are going to need to ensure you get right, and there are a lot of things that can help with this. You are going to need to factor in what it takes to achieve this.


SMART Marketing

Improve and invest in your marketing strategy. Digital marketing is an important part of a modern promotional campaign and social networks are the best platforms to use for that. You can make direct connections with consumers, engaging them in a way that converts them to a loyal buyer.

One effective way is to find a social media influencer whose followers are potential clients. Marketing is how you get people to know about your business. Depending on your industry, there are different techniques you want to use. Using best practices for dentist marketing or finance marketing will help you better segment and clearly connect with your customers.


Gather the Relevant Data

In the digital age, no decision should be made without reference to your company’s data. That’s because it’s within the data that you can notice trends that might influence your decisions or financial figures that should either worry, alarm, or impress you.

To gather and make use of data, you’re going to need to centralize it into easy-to-read graphs and charts that will give you an impression of the direction in which your company is headed. You can do this with Business Process Management tools — or BPM tools. Find the best BPM tools to suit your business by searching through the software available online in 2020.


Get Advice from Professionals

Another key source of data — this time qualitative and subjective — are the people around you. You should always look for a second opinion to bolster your confidence in your own decisions. You can find these opinions in the wisdom of friends, colleagues, and leaders in your network.

So, if you’re strategizing for the long-term, but you want to check a few of the premises that you’re basing your judgements upon, there is no better place to fact-check and assimilate perspectives than within your managerial team. These are the people who are working on different sections of your business each and every day.

Their expertise and advice can help you avoid obstacles make smart decisions. Their hindsight can be your foresight! There are many experts and professionals that have gone through what you have gone through. Leverage their expertise.

Having a problem with your finances? You could get independent director services that specialize in this area to help you with that. They can help give an objective perspective and keep your business on track. The goal is to get an honest assessment of your financial records and getting well-calculated recommendations to use your revenue in the most effective way.

It’s important to remember that you don’t always need to go alone in business. Many entrepreneurs try to do everything themselves. They, in turn, become the bottleneck. One of the very best things you can do to boost your business is to consult a business coach.


SMART Finance

No strategy can be legitimate without a sound financial analysis underpinning your predictions, justifying your growth projections, and enabling your investment in the business. Indeed, your finances are one of the most important parts of your overall strategy itself. It shows you whether you have the cash and the flexibility to enter a growth phase in your lifecycle.

So, you need to work closely with your CFO if you’re to draw up a conclusive and comprehensive strategy for the 2020s. You need to sit with them and pour through the spreadsheets, testing different situations, in order to come up with the ideal plan to suit you.


Focus on Your Local Community

All businesses are local businesses, no matter how big you might set your sights. Reach out to your local community. Once you have established a strong presence, you can leverage that to expand! Your company could gain a reputation as a caring group of professionals by donating some of its profits to the community.

You could give a certain percentage of your profits to nearby charities in your town or city. Maybe you could even fund community projects. A local park might be in need of landscaping, so you could donate some money to the council to make that happen. Giving something back to your community would show that you care about people.

That would improve your brand’s public profile, cause the market to pay attention to you, and (hopefully) gain you some new clients. Investing in your image is a great way to increase your future profits. If you want to build a successful business, you need to build a lasting reputation.


Improve Your Products

One way that you can attract more customers is by continually improving the quality of your products. Facebook continually improved its homepage, and added the like button, becoming one of the top social websites in the world. Amazon added the recommendations and what other people purchase section, dramatically increasing its revenues.

One of the best ways to improve the products you are selling is by asking your customers for feedback. You will find that they will present you with ideas which you might never have considered yourself.



David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant ArtofThinkingSmart.com | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!

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