The SMART Time to Launch Your Business

By David S. Chang


For any small business owner, making a business idea into a business reality is a big step. Starting your business in a SMART way is important to your long-term success. Here are practical things that you need to think about when it comes to launching your business.

Right Area to Launch

If your business is solely an online-based business, then this isn’t something that is especially relevant. But for a business that is going to have a brick and mortar building, then you need to make sure that you are choosing the right location for the business. Places like Cedar Hill TX, for example, are actively looking to recruit businesses.

Look around at places and decide if you are choosing the right place for your business. If you are a dentist and there are so many in the vicinity of where you are looking to launch, then it might not be the best decision as there won’t be any customers left for you. So think wisely about the location of your business or office space.

The Launch

When it comes to launching your business, you are likely to need to decide if you will do a soft launch, a full launch, or launch a minimum viable product? It may depend on what your business is, how much capital you have, and what your budget looks like. It is important to plan ahead.


Being able to market your business in the right way is important. Start by creating social media channels for your business. Build a social media following to see the interest in your product or service. You can get valuable advice before you even spend a dollar! If your business is more of a local business, then you could look at things like posters and billboards too, who can start to see what your business is all about. 

For your business launch, you need to think about what makes the most sense for your startup, along with what budget you have for it all. When it is something like this, it might not be enough to drive sales or repeat usage, but it is something that can make a difference to start with. It is a good idea to be as honest about where your company is at. It might not be ready yet, but it will be one day.

David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!


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