The Truth About Why Your Shop Displays Aren’t As SMART As You Think

By David S. Chang

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Any smart business owner knows that product displays matter. In this age of Instagram aesthetics and competitive markets, your brand goes a long way towards converting browsers into buyers. That’s why business owners need to understand the importance of “visual merchandising.”

Your store design is a delicate art. Many businesses do what they think is right, however many make these three fundamental design mistakes.

The trouble with 2D displays

In today’s digital marketing, 2D and flat-looking displays can be far behind the times. Having a clothing store with all clothing rails at the same height is reminiscent of boring discount stores.

An exciting store design should be on different levels, with alternative shelves and railing, including even table displays. This variety of texture and height is the thing which catches customers eyes.

By simply installing slatwall on your pillars or store walls, you can invest in slatwall hooks or even shelving which you can display at varying heights. With a bit of research, you can easily create a varied display table which catches the consumer’s eye.

Tackling too much stock

Putting too much stock on the floor is another mistake. Many business owners display their entire stock rooms in the hopes of increasing the chances a customer will spot something they like.

But, far from increasing conversions, too much stock can actually drive people away. It will leave your shop looking cluttered, and confused. As you can see from the fantastic minimal shop designs found online, less is more.

Style over substance

Many business owners focus more on looking good than having good products without purpose. Although in the short-term it could help, over the long-run if the product is not good, you will not establish a good reputation with your customers.

Strike a balance between having a good looking store display and having products that are of good quality. Stores like Costco and Sam’s Club focus on quality and lost-cost goods without care for the style. They can do that due to their size and buying power. Small businesses don’t have that luxury, so differentiate by having great style and products!

David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant ArtofThinkingSmart.com | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!

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