For any business, your main website is like a salesperson. For your potential clients, your website is the main conduit for them to learn about your business. This is why is it important you create a great website.
It may seem intimidating, but with today’s technology, you can build a professional website with ease. Here are three important tips to take into account when setting up your website!
Minimize Loading Time
Once you have a visitor on your site, you have only a few seconds to grab their attention before they move on. Avoid creating a site with too many graphics and animations. It can slow the load time.
A slow website can really harm the number of visitors you have. If you have an e-commerce site, it can reduce the number of sales and conversions.
Website speed is the first impression you make for your visitors. More importantly, Google takes into account the speed of your website when determining your search rank.
Especially for your main homepage, keep it simple and compress images so it loads quickly. Ensure that the server you use dependable and fast. The server your site is on is the engine and foundation of your site.
Focus On The Content
When a visitor comes to your site, you want to make sure it is easy for them to navigate and can find the information they are looking for quickly. If a user finds badly written content full of spelling and grammatical errors, they won’t stay around for long.
Bad quality content and difficult navigation will make users lose interest. You want your content to be easy enough for visitors to understand and want them coming back for more.
Give visitors valuable content. If you give them more than they expected, they are more likely to come back. You can use a content management tool to provide the content to engage your visitors.
Ensure It’s Fit For Mobile Browsing
Majority of users now access websites through a mobile device. No matter how beautiful your website may appear on a desktop, search engines will now penalize your site if it doesn’t operate sufficiently when accessed on a mobile device.
Your website has to be suited to the different platforms. Ensure that the proper algorithms are in place to know what type of device is accessing the site. Then it can convert and transform the layout and resolution accordingly.
Search Engine Optimization
Search engine optimization is something you need to know about, even if you decide to outsource it. It has one of the highest ROIs in marketing. If you do it right, it will direct visitors to your site even when you are asleep!
SEO can help put marketing on autopilot and greatly reduce costs. This will allow you to focus on improving the quality of your business, instead of figuring out how to bring in customers to your site.