“Tony the Tiger”, the world-renowned cereal brand, Kelloggs, grew in popularity partly because of this friendly tiger character. A brand mascot can leave a powerful impression in the minds of the consumers.
One of the critical aspects of becoming a successful brand lies in the fact that “are you able to communicate with your customers?” Luckily, brand mascots have some endearing quality to entice the customers who are otherwise jaded when it comes to ads.
The thought is simple. All it’s doing is bringing the “human connect” quotient to the brand marketing strategies. But how is it helping brands amidst the changing digital landscape? Let’s find out!
It Gives Your Brand a Human Touch
As per a study, humans tend to see the human side of things. But since the brands have gone digital, they often fall short of connecting with their target audience personally. However, with a brand mascot, one can easily trigger an emotional bond with their audience.
It’s like the brand has an anchor point for the customers to connect with.
It Forms a Distinct Personality For Your Brand
Personification is the trend that brands are following when it comes to devising digital marketing strategies. However, in the saturated industry, businesses need more than that. They need a unique element that helps people remember their brand.
Luckily, a brand mascot helps you achieve that uniqueness. It’s nothing but an extension of your company that makes your brand more “customer-centric.” In other words, it acts as a bridge between your brand and your target audience. And that they are dealing with a brand that’s reliable and relatable.
It Gives Your Brand a Chance to Engage Conversations
With the world already tired of screens, flat logos or faceless conversations with customers aren’t the right way to enhance your engagement. With brand mascots, you can easily give a familiar face to your customers.
The benefits are countless. But one thing is clear. You’ll give a sense of life to your brand with a brand mascot. It will be memorable and eventually improve your public image.
But, hold on!
Where can you use it?
- You can use brand mascots as a part of your field marketing strategies, such as trade fairs, promotional events, or product launches. All you have to do is get Custom Mascot Costumes and focus on building a relationship with your customers.
- You can also use the same strategy to promote your brand’s services or products. Go for a virtual live event to allow people to participate in the event from all over the world. With the help of a brand mascot, you can easily create a sense of relatability for your customers to connect with your brand easily.
Not only the ones mentioned above, but you can also use your brand mascot as a part of your social media marketing strategy. It will make your brand stand out. As per a study, brand mascots contribute to higher customer engagement on social media than any celebrities.
Wrapping up
Brand identity or recognition is one of the crucial ingredients of a successful brand. Besides the other strategies you are employing for better reach, having a brand mascot will help humanize your brand.
However, for it to be successful, you must create one that’s:
- Memorable
- Unique
- Recognizable
- Relatable
- User-friendly