Your website is one of the most important ways of reaching out to potential and current clients. Your website allows you to market your business online and helps you establish credibility as a business. Today, more and more consumers use the internet to search for the products or services they need. Here are the five things you can do to boost your business website.
1. Regularly Review Your Website
Getting a website into the top spots on a platform like Google is harder than a lot of business owners expect, and can often take a huge amount of time and effort to get right. Hiring an SEO and marketing company to help you with this is a good idea, giving you the chance to focus on your normal work while someone else does the hard stuff on the website. It can take years to develop the skills to use SEO effectively.
Even if you have a good website, it is important to review it regularly to make sure it meets your needs and those of your customers. Your competition, technology, and social media channels change frequently. When reviewing your site, ask yourself questions about the site:
- Does it reflect changes in the marketplace?
- Does it address your target market?
- Are the design, graphics, and content relevant?
- Does it showcase your business accurately?
It might be difficult to be objective if your site has been running for a few years. If that’s the case, then get an opinion from an external source for a fresh perspective.
2. Look at the design
The design of your website is one of its most crucial features. People need to be drawn in by the way the site looks, and this will only be possible if you manage to create something which looks excellent. A web design agency can help you with this part of the job, putting together something which will look far better than a site you could’ve made yourself. This will cost some money but will be well worth it to make a better website.
People will leave a site quickly if it doesn’t capture their attention. The design of your website plays an important part, it essentially acts as a salesperson for your business. Website design has evolved as broadband speeds have increased and software has improved. Graphics and images can be bigger and better, thus reinforcing your company’s branding and identity.
3. Write Good Content
Copywriting is a skill that very few people can master, and having the time to write page after page of content is a lot harder than you might expect. You need to have a copy that makes customers and clients trust and want to work with you, making it essential that the writing on your website is well-crafted.
You may need to look for a professional copywriter for this. Websites like UpWork make it incredibly easy to get in contact with people like this. By writing good content, you can attract potential customers that need your services or products. Get into the minds of your customers – what are they looking for when they use a search engine?
Be sure to create content around those search terms which are being searched to find businesses such as yours. It’s important to know how these search engines work so your business is easily searchable and, when customers use terms that align with your service or products, you appear. These search rankings are one of the important factors of any website. However, you can influence these results with search engine optimization (SEO) and content that mentions your services multiple times.
4. Include Testimonials
Another way to boost your business website is through the use of testimonials. These are statements from current or former clients that support your credibility and level of expertise. They also strengthen your brand by expressing the trust that other people have in your business.
If customers trust your business, they’re more likely to make purchases. So by including testimonials from customers or industry partners, you will begin to build trust. Showcasing awards, recognition, and accreditation will also make customers feel more comfortable about doing business with you. Be careful not to use fake testimonials; not only will they be obvious, but will make your potential customer distrust your company.
5. Use Videos
Videos are a great way to capture your customer’s attention in a different way. Use an explainer video on your website to describe your product or service will help improve your conversion rate. A successful explainer video will captivate, educate and entertain viewers. Make sure it’s a high-quality reflection of your brand.
Using videos is another way that you can differentiate yourself from the competition so. This will help increase visitors and page views, which will lead to new business. You may wish to use the website design Birmingham to get the most from your website.
These five tips are great ways to boost your business website so you can grow your business!