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Five Ways to Use Your Website to Boost Business

By David S. Chang

Photo by Designecologist from Pexels

Your website is one of the most important ways of reaching out to potential and current clients. Your website allows you to market your business online and helps you establish credibility as a business. Today, more and more consumers use the internet to search for the products or services they need. Here are the five things you can do to boost your business website.

1. Regularly Review Your Website

Even if you have a good website, it is important to review it regularly to make sure it meets your needs and those of your customers. Your competition, technology, and social medium channels change frequently. When reviewing your site, ask yourself questions about the site:

  • Does it reflect changes in the marketplace?
  • Does it address your target market?
  • Is the design, graphics and content relevant?
  • Does it showcase your business accurately?

It might be difficult to be objective if your site has been running for a few years. If that’s the case, then get an opinion from an external source for a fresh perspective.


2. Look at the design

People will leave a site quickly if it doesn’t capture their attention. The design of your website plays an important part, it essentially acts as a salesperson for your business. Website design has evolved as broadband speeds have increased and software has improved. Graphics and images can be bigger and better, thus reinforcing your company’s branding and identity.

Great design is another way that you can differentiate yourself from the competition so. As well as making sure your site is functional, it should look professional and attractive. This will help increase visitors and page views, which will lead to new business. You may wish to use the website design Birmingham to get the most from your website.


3. Write Good Content

By writing good content, you can attract potential customers that need your services or products. Get into the minds of your customers – what are they looking for when they use a search engine? Be sure to create content around those search terms which are being searched to find businesses such as yours.

It’s important to know how these search engines work so your business is easily searchable and, when customers use terms that align with your service or products, you appear. These search rankings are one of the important factors of any website. However, you can influence these results with search engine optimization (SEO) and content that mentions your services multiple times.


4. Include Testimonials

Another way to boost your business website is through the use of testimonials. These are statements from current or former clients that support your credibility and level of expertise. They also strengthen your brand by expressing the trust that other people have in your business.

If customers trust your business, they’re more likely to make purchases. So by including testimonials from customers or industry partners, you will begin to build trust. Showcasing awards, recognition, and accreditation will also make customers feel more comfortable about doing business with you. Be careful not to use fake testimonials; not only will they be obvious, but will make your potential customer distrust your company.


5. Use Videos

Videos are a great way to capture your customer’s attention in a different way. Use an explainer video on your website to describe your product or service will help improve your conversion rate. A successful explainer video will captivate, educate and entertain viewers. Make sure it’s a high-quality reflection of your brand.


These five tips are great ways to boost your business website so you can grow your business!

David S. Chang

Award-Winning Entrepreneur, Wealth Manager and CEO | Chief Editor, Author, Keynote Speaker, Consultant ArtofThinkingSmart.com | Political Consultant | Army Officer National Guard | Living To Fulfill Needs, Solve Problems, and Live Passionately!

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