David S. Chang

Even though 49% of consumers prefer online shopping, customers value the personal experience of the physical store. Many shoppers find their products online but often go into the store to get help with their final purchase decision. SMART businesses are able to use a multi-channel strategy that utilizes both online and a high-value in-store experience. […]

The use of technology is more important than ever, deeply affecting all aspects of our lives. For the small business owner and business leader, technology has important effects on business operations, regardless of the size of the business. Technology, if used the right way, can considerably increase your productivity, efficiency, and effectiveness. Many entrepreneurs jump […]

Trade shows are an excellent way for your business to attract potential customers, gain exposure, and expand your brand. With hundreds of other vendors, it is important to stand out. Here are just a few tricks to get you noticed at your next trade fair. Make Your Booth Stand Out You have only a brief moment to […]

According to a new report by Symantec, large companies on average store 100,000 terabytes of information, and small to mid-size businesses store 563 terabytes of data. The total size of data that all businesses have is 2.2 zettabytes, and that number is expected to grow significantly in the next few years. This increase in data […]

When you’re trying to launch a product, the trade shows are an excellent way for your business to attract potential customers, gain exposure, and expand your brand. With hundreds of other vendors trying to do the same thing, it is important to stand out. Here are just a few tricks to get you noticed at your next […]

Out of the 1.7 billion websites in the world, over 600 million of them are blogs. There are 2 billion blog posts published every year, which equates to 5,760,000 per day, and 4,000 a minute! (2018, Internet Live Stats) Given that there are so many blogs, should you even bother to start one? Absolutely! According […]

We all make mistakes and the same is true of business owners and entrepreneurs. The key is to not make the same mistakes twice! How you react to mistakes are important, you want to learn from them. Some mistakes however you can avoid altogether. Working with more experienced people can help, especially a mentor. Their […]

Opening a business isn’t easy, but if you’re truly passionate about it, there’s no time like the present. According to data from the Bureau of Labor Statistics: about 20% fail in their first year, and about 50% of small businesses fail in their fifth year. Given these statistics, you need to be smart in your […]