While you are understandably protective over your business, for future growth it’s vital that you are willing to delegate and bring in people to help you manage aspects of your business that you may not have time for. You can do anything, but you can’t do everything, which is why working with other is extremely important.
Outsourcing does cost money, but this can be money well spent if you have an outsourcing strategy in place. Most off-site experts that you employ will enhance your business enough to drive an increase in sales. The increase in sales may cover the initial outsourcing costs and more. Outsourcing is seen as nothing more than astute delegation, helping you to create a money-making business venture.
In addition, you don’t want to be a jack of all trades and master of none. Finding specialists who are experts in social media, accounting, and marketing are a few areas that you may want to outsource. Here are the most common tasks any small business should look to outsource for future growth.
Information Technology (IT)
Unless you come from an IT background, it can be difficult to get your head around the sorts of IT functions that your business needs to fulfill. You need to have a troubleshooting policy, you need an exceptional website for your venture and you need vital cybersecurity measures to protect your business assets.
For your website design, you could choose to head onto a drag and drop website builder to complete a site from a generic template. This won’t give your website the customization that you may need, however. Instead, outsource your website design to an agency that can take a look at your business vision and craft a website with your goals in mind.
An expert will understand the facets of search engine optimization to help your brand get noticed by being higher up the Google search rankings. They understand the power of keywords and meta tags. Pay a little extra to have a fully branded and exceptional website, and more traffic will find your company to then purchase your wares and employ your services.
Troubleshooting is an area of IT that can prevent your staff team from being productive. If you have patchy WiFi, regular periods of downtime and network issues, this will greatly impact productivity, and in turn, morale. You might also have queues of workers at your office door, begging you to sort out the IT faults. Instead, outsource this to a specialist IT support team who will work remotely to fix any issues that you may have.
Social Media
As a new entrepreneur, you won’t have time to update your Twitter, Facebook and Instagram feeds every day. You will be more concerned with ensuring that your cash flow remains buoyant and implementing your marketing strategy.
Employ the services of an off site social media manager. These experts will find your company’s voice and help you achieve your business goals. If you want more hits to your business blog, they will post the relevant content needed to seduce your followers into heading to read your latest posts.
Communicating with your clients and customer base is key if you are to make a name for yourself and surpass your industry rivals. You can relinquish this responsibility to an expert for the good of your business. Instagram is the go-to platform if you work in a creative field. This highly visual tool will allow your customer base to see your wares in action and will help to seduce your target market with an aspirational lifestyle.
Specialty Fields and Knowledge
It is impossible that any one person be a specialist in every single aspect of a business. Outsourcing enables you to tap a talent pool that you wouldn’t otherwise have access to. When it comes to your online presence, it is useful to look into a web design company with the specialist knowledge to embed keywords, SEO and online marketing prowess that a drag and drop website builder simply does not have the capability for.
Specialist consultancy firms in whatever field you work in can help you meet your need. If you want to maximize your click-to-sale ratio, or to drive traffic from your Facebook page to your blog, using specialists can save you time and money, helping you focus on running your business, not running in it.
Administration and Bookkeeping
The chances are that your business plan is full of projections, financial targets, funding sources and marketing opportunities. The need to implement procedures to ensure that these important tasks are completed may require you to outsource some of these administrative tasks.
Bookkeeping and payroll, for example, are time consuming tasks that are extremely important. If you are not familiar with it, it may make sense to outsource to an administrative and financial specialist. Freeing up your time by outsourcing is invaluable to make sure that you can implement more pressing aspects of your business vision such as recruitment or online marketing.
In today’s economy, many businesses outsource to control costs, increase efficiency, start new projects within your company quickly, and gives you the ability to focus on your core business. One way to look at it is if you can earn $30 dollar an hour for your work, it doesn’t make sense to spend time doing work that you can outsource for $15 dollars an hour. Doing this will increase your revenue!