Becoming a SMART lawyer includes more than just being able to practice law well, it means being business savvy as well. Like all businesses, a lawyer running a solo practice or one with several partners, need to ensure that business operations, finances, and human resources are run efficiently and effectively. Here are things that you can do to simplify things for yourself.
Location, Location, Location
As an attorney, you want to convey that you are a subject matter expert and successful in the field you practice in. Based on the type of law you practice, choose a location that is also conducive to getting referrals. If corporate litigation is your field, then working near corporate offices may be a good location. A good location can add value to your firm. Make sure you choose one that gives a good impression and help attract the right clients.
Leverage Technology and Hire the Right People
Starting a law practice on your own will always be costly. You may also need to hire a legal assistant who has a good level of experience. While this may be expensive, but it will be worth it in the long-run. You can only build a great firm around great people!
If your practice focuses on the medical arena, you need to either find the right technology or the right people to help with tasks such as medical record retrieval for law firms. You don’t want to personally spend too much time on these tasks yet if done incorrectly, it can cost you more to fix the mistakes in the long-run.
Create the Right Brand
A great logo design will go a long way. You want to make sure that your logo stands out and that you are able to convey the message you want. The colors and design you choose will have a long-lasting impact on your overall brand. If you want to get the best result out of your logo then you need to hire a quality logo design service.
Have a Great Website
Your website will be the first impression for many people. It acts as a salesperson if designed correctly. You want it to be easy to navigate, consistent with your brand, not too busy yet give enough information for the potential client. Create your social media profiles as well. They can help spread your brand!